Japanese ingredient supplier Seiwa Kasei has developed a new ingredient to give limp strands a leg up when it comes to body and volume. Introducing Aminoreact TsV. Aminoreact TsV activates the hair bonding structure, Cell Membrane Complex (CMC), or the hair’s “moisture pathway,” to lock in moisture and retain elasticity to prevent dryness and thereby follicular damage. Aminoreact TsV penetrates hair, strengthens CMC binding and increases friction, which helps prevent shifts in hair structu...